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Industry Leaders Offer Predictions for 2013 (Part 3)
1 2 3 4 5 6 7 8 9 10 Brian Lesser, CEO, Xaxis “Twitter and Apple (tablet/mobile) will launch real-time-bidding (RTB) ad exchanges. Following this year’s success of Facebook Exchange (FBX), Facebook’s...
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Game-Changing Gadgets: The Relationship Between Devices and Marketing
In recent years, the introduction of innovative mobile tech toys has forced many in the interactive ad industry to regroup, rethink and retool. To coincide with CES 2013, we asked some experts for...
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2013 Social Gaming Trends and What They Mean for Marketers
Social gaming is one of the most engaging and popular activities on social platforms, mobile devices and the web. And with the rapidly increasing adoption of mobile games, it’s spreading like wildfire....
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Hearst Revamps Online Magazines for Mobile Generation
Publishing powerhouse Hearst is embarking on a new strategy to change the way people consume editorial content, also giving rise to providing more integrated brand experiences offered by advertisers....
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DigitasLBi: Global Leaders Offer 2014 Predictions
ADOTAS – What’s on the horizon for 2014? DigitasLBi leaders across the globe recently offered their predictions for brands and agencies everywhere. From worldwide trends to local market-level...
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Moboom Launches Site-Building Tool Aimed At Fixing Over 800 Million Mistakes...
SAN FRANCISCO, February 11, 2014 (ADOTAS) – According to a recent survey, there are more than 920 million* websites on the Internet. More than 95% of these sites fail to follow Google’s recommendation...
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Cross-Screen Engagement: 3 Things Every Marketer Needs to Know
ADOTAS – Mobile has firmly established itself as an essential part of just about every marketing mix. However, while mobile represents an important piece of the marketing pie, it’s essential to...
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Celtra Partners with Leading Media Suppliers to Launch Smart Video Ad Formats...
BOSTON, April 7, 2014 (ADOTAS) – Celtra Inc., an industry leader in mobile display ad creation, serving and analytics, today launched a family of new Smart Video Ad Formats for all mobile devices....
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Why Ad Server Misfires Hurt Advertisers
ADOTAS – A great deal of time and effort is spent creating platforms and algorithms that can increase timeliness and targeting accuracy at scale. These ad serving platforms and programmatic buying have...
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